Publishers can create their own assets (pictures, 3D models, animated artwork, music and videos) and publish them in the asset store.
Any asset can be traded for a coupon code, tickets, loyalty programs, in game goods, AR/VR objects, or any digital item that has a value and can be owned.
It´s a win win system where users can interact with each other between ecosystems thanks to Ethereum ERC20 tokens.
Today over $100 billion a year is spent in digital brand advertising and all of that value goes to middlemen (planning/buying/technology, and the website to display the ad), but none of that value goes to the consumer which that brand is trying to reach.
Our asset store is leveraging a new and innovative technology (partnership soon undisclosed) to change that conversation and enable brands to provide direct value to consumers.